Imagery Group

It seems like everywhere I turn these days I’m seeing QR codes. If you’re not familiar with them, they’re like barcodes that you can scan with your phone’s camera (provided you have a scanner app). After they scan they can take you to websites, give you a person’s contact information, or even show you a video, it all depends on what the person encoded in the QR code itself.

In Marketing…

Here at the Imagery Group we have the codes on our catalog pages for certain products. When you scan them they take you to rather awesome videos that highlight those products so you can see them outside of a printed page. I find them in other places such as on the dust jackets of books, on websites to allow for easier downloading of apps to my Android and even on name badges.

At Conventions…

Back in October we posted about QR codes and how we first printed them on convention badges with a link to the current convention schedule in the code. Folks didn’t have to carry around a booklet or piece of paper, they could just scan the code on their badges and see the current schedule with any updates on their phone. It was a neat experience to have for our first time making QR code convention badges.

On Individual Name Tags…

We’ve since gotten all fancy with our QR code printing abilities and now can do individual codes on full color ID badges that have a person’s business contact information in the code. That means that even if there are 50 badges with individual names, we can easily do 50 different QR Codes that match up with each person’s name tag.

I have to admit, it would make me feel all futuristic and sci-fi if I was meeting someone at an event and wanted to get their contact information and they told me I could just scan their badge. Gotta love some of the technology today!

How are you using QR codes in your marketing and promotions? Have you seen any unique and interesting ways (like QR code name badges)  that they’ve been used? I’d love to know!

(this post by Juliette who loves futuristic technology but is still waiting for her hovercar)

Tags: barcode, convention, marketing, name badge, name tag, QR Code

This entry was posted on Wednesday, February 9th, 2011 at 4:39 pm and is filed under Marketing & Advertising, Name Badges. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.