I’m not a big NASCAR fan by any means, but I appreciate how big of an event the Daytona 500 is. It’s the Super Bowl of the racing world they say. As such, I look forward to checking out of the race every year to see what the sport is up to. NASCAR has always been brilliant when it comes to marketing brands and innovative ways to interact with their ever changing fan base. I was excited to see what unique cameras they had in place. I wanted to see how well they were going to capture the exchanges from driver to pit crew as they are flying around the track. I’m always interested in seeing how they integrate sponsors into their broadcast. I was anticipating helmet cams on the crew members who were changing tires down in the pit. What I wasn’t expecting was a lesson in social media.
Archive for February, 2012
A Great Business Team Courtesy of TNT’s “Leverage”
Wednesday, February 8th, 2012
A rather successful team
I recently got hooked on a television show called “Leverage” (thanks, Mom!). For those of you who haven’t seen it, it’s about a team of “bad guys” who use their combined skills to play Robin Hood. As I’ve been making my way through season 2 I realized how the various team members and their talents could be applied to a company and its employees (or the sole owner and their many hats).
I Believe in Viral Marketing
Wednesday, February 1st, 2012
Seen a few of these around?
I normally try to avoid posting blogs with the same reference twice in just a week but this one couldn’t be helped!
In the month of January I became aware of a new, almost silent, viral marketing campaign that started in the UK and made its way to several other countries, including the US. What’s most interesting about this particular bit of marketing is that it seems to have been started by fans and not the studio attached to this particular television series, BBC’s Sherlock.
