Why Cheaper Isn’t Always Better

May 15th, 2012 by Juliette
Pinching Pennies

Pinch a few pennies...

One of the joys of social media is that I often get to see people asking where they can find the cheapest [insert product here]. I’m not just talking about folks in the promotional products industry but also friends in my personal networks looking for other random items.

Don’t get me wrong; cheap is usually good. In today’s economy most of us are clipping coupons, watching sale papers and taking notes on gas prices as we pass gas stations on our commutes just to find the best deal. And yet sometimes we forget that in many cases we sacrifice quality and service for the cheaper price. Because we forget those simple things we may then find ourselves at the mercy of an inferior product, but hey, it was cheap, right?

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The Viral Marketing Hunt for Batman Continues

April 30th, 2012 by Juliette
Dark Knight Rises Folder

The anticipation!

Hearts are pounding. Adrenaline is coursing through veins. People are running through the streets of various cities around the world. Discussion and speculation are rampant among folks who have been waiting for this.

No, it’s not the zombie apocalypse.

It’s the second stage of “The Dark Knight Rises” viral marketing campaign.

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Having fun with our Brass Badges [VIDEO]

April 12th, 2012 by Juliette

I admit it. I might have an addiction to making videos. And with coworkers as awesome as the ones here at the office, ideas keep springing up right and left, begging to be filmed.

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“When things go wrong” – Tips from Radioland

March 7th, 2012 by Juliette

Radioland Murders

Though I have many an issue with George Lucas (coughcoughPrequelscoughcough) he has produced several rather fun movies. One of my favorites that isn’t too well known is “Radioland Murders”. It’s a comedy set in 1939 about a new radio station on its opening night. Not only does Murphy’s Law kick in but it’s also the scene of several murders. It’s a crazy bit of slapstick and murder mystery put into one movie as they try to cover up and solve the murders while still keeping the programming running. (It also happens to be one of those movies where you know nearly every actor that appears in it.)

The movie gives some hilarious tips and tricks to try when you find that things aren’t going the way you expect that they should be.

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Social Media Lessons from Daytona 500

February 28th, 2012 by Josh

I’m not a big NASCAR fan by any means, but I appreciate how big of an event the Daytona 500 is. It’s the Super Bowl of the racing world they say. As such, I look forward to checking out of the race every year to see what the sport is up to. NASCAR has always been brilliant when it comes to marketing brands and innovative ways to interact with their ever changing fan base. I was excited to see what unique cameras they had in place. I wanted to see how well they were going to capture the exchanges from driver to pit crew as they are flying around the track. I’m always interested in seeing how they integrate sponsors into their broadcast. I was anticipating helmet cams on the crew members who were changing tires down in the pit. What I wasn’t expecting was a lesson in social media.

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A Great Business Team Courtesy of TNT’s “Leverage”

February 8th, 2012 by Juliette
Leverage Cast

A rather successful team

I recently got hooked on a television show called “Leverage” (thanks, Mom!). For those of you who haven’t seen it, it’s about a team of “bad guys” who use their combined skills to play Robin Hood. As I’ve been making my way through season 2 I realized how the various team members and their talents could be applied to a company and its employees (or the sole owner and their many hats).

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I Believe in Viral Marketing

February 1st, 2012 by Juliette
Moriarty was real

Seen a few of these around?

I normally try to avoid posting blogs with the same reference twice in just a week but this one couldn’t be helped!

In the month of January I became aware of a new, almost silent, viral marketing campaign that started in the UK and made its way to several other countries, including the US. What’s most interesting about this particular bit of marketing is that it seems to have been started by fans and not the studio attached to this particular television series, BBC’s Sherlock.

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3 Promotional Products for the Consulting Detective and Criminal

January 25th, 2012 by Juliette
Sherlock and Watson

Consulting Detectives

In the world of BBC’s “Sherlock” word of mouth is often more than enough advertising for the world’s only consulting detective, Sherlock Holmes and his counterpart, the world’s only consulting criminal, Jim Moriarty. Their fame and notoriety spreads like wildfire, often thanks to each other.  Sherlock’s name is known through Scotland Yard and Moriarty’s name is whispered quietly and the “name no one says”. In any case, both are known and known well in their select circles.

Of course, as a fan of the new series (and of the original Sherlock Holmes novels) I began to wonder what kind of promotional products they might use if both Sherlock and Moriarty wanted to expand their client base. I came up with a couple of ideas for both of them!

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Promotional Conversations in Unlikely Places

January 18th, 2012 by Juliette
Mick Foley autograph

Last week I had an interesting conversation with a couple of friends while waiting to see the wrestler Mick Foley perform standup comedy at a local club. I was searching through my backpack for a pen and she whipped one out of her purse for me. As I took it I noticed it was imprinted with a medical/drug company logo and before I could say anything she actually gave the full spiel for the drug. I couldn’t help but laugh that she knew it by heart.

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Happy Holidays from the Imagery Group!

December 23rd, 2011 by Juliette
Happy Holidays from the Imagery Group

Happy Holidays from all of us!

We wanted to wish all of you a safe and wonderful holiday this season! May your holidays be full of happiness and cheer!

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Scrooge and Name Badges

December 21st, 2011 by Rachel
Jacob Marley

Jacob Marley

One of my all time favorite Christmas traditions from my childhood is the Scrooge/Christmas Carol marathon that my mom, sister, and I partook in every Christmas.  We would all settle down in from of the TV set with at least 3 movies of our favorite miser, pull out all the Christmas presents (except what we purchased for each other) and had a wrapping party.  Sometime this would span a couple days, sometimes it was a night long affair.  While we’re not all able to get together for Christmas much with all of us living in different states all over the country, it is a tradition that I have kept going with my family down here.  This year, I can’t help but think of work while watching the movies and seeing how each ghost can relate to this industry.

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New Viral Marketing – “The Dark Knight Rises”

December 14th, 2011 by Juliette
The Dark Knight Rises

The Dark Knight Rises

Tis the season….for viral marketing!

If you’ve been following our blog and social media sites then you probably know that I’m not only a huge geek and Batman fan but I love a good viral marketing campaign. Earlier this year I wrote about the “The Dark Knight” viral marketing that even years later left an impression as the best one I’ve seen (and participated in). Since then I’ve been curious to know if the final installment of the series, “The Dark Knight Rises”, would also have a viral marketing campaign of its own.

As of last week, I was rewarded.

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Top Ten Holiday Movies at the Imagery Group

December 7th, 2011 by Juliette
Holiday Cheer!

Holiday Cheer!

When not making name badges and Promo Blocks, the folks at the Imagery Group love to celebrate seasons and holidays. This year I took a quick survey of favorite holiday movies. Some people immediately shouted out one particular movie, other folks couldn’t pick just one. After tallying up the votes I am happy to present our list of top ten holiday movies and the honorable mentions!

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A Quick Reference Guide to Name Badge Creation

November 30th, 2011 by Juliette
Hammering out the details

Hammering out the details

We know that selling name badges can be difficult. There are a ton of things to know about how badges are made and what processes and materials would work best for what you need. In the past we’ve blogged with (what we hoped are) helpful posts about different aspects of the “badge making process”.

To help you guys this holiday season and to give you an extra tool to start off the new year we’ve compiled all those awesome and informative blog posts into one list!

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Batman Villains and Name Badges

November 16th, 2011 by Juliette
Gotham's Rogues Gallery

Gotham's Rogues Gallery

I have a habit of comparing things to superheroes or villains. It’s almost as bad as my habit of trying to identify engraving fonts on the name badges of random strangers. It seemed natural that eventually I’d start comparing our different styles of name badges to some of my favorite DC villains. After all, if the members of Batman’s Rogues Gallery had to wear name badges, what would they pick?

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